California Wine Labels


I designed a series of California Labels. Pacific Edge is a wine bottled by Castoro Cellars in Paso Robles. client: for general supermarket chains and wine shops. To promote Straphanger, we created Metro ads for the Long Island Railroad Station and the New Haven/New York Metro North line. Straphanger is in-house brand at Luneau USA. The final California label is “JSM,” a private label for Stew Leonard’s, a popular supermarket chain in New England.

Straphanger Cabernet Sauvignon Label/Bottle


Straphanger Metro North Ad
Pacific Edge Merlot Label
Pacific Edge Merlot Bottle
JSM Merlot Label

JSM Merlot Bottle